Ever since Google has started experimenting with its algorithms, it has become a dire need for developers to lay special emphasis on how Google external keywords can play a vital role here. Being a digital marketing enthusiast, we should know how keyword placement can keep your website safe on the search results.
Unnatural links are bad links. Their intended use is to manipulate the ranking of a webpage in search engines.
Unnatural links (or bad links) are often bought or created by spammers. Unnatural links joined the Google family after the Penguin update in April 2012.
Below are examples of unnatural links that may result in penalties. Check out this blog to get info about Find Unnatural Links and How to Fix Them?